Building a National Brand for Libraries

Building a National Brand for Libraries is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Stephanie Hlywak

Track: Academic, Public, & School Libraries

Abstract:
Since 2015, Libraries Transform has endeavored to create a national “brand” for the modern library in all its permutations. In the years since, the campaign has mobilized library lovers across the world with easy-to-use graphics and messaging for marketing, advocacy, fundraising and more.

ALA’s poster will share statistics and information about the campaign, including its original goals (Increase AWARENESS of and support for the transforming library; shift the PERCEPTION of libraries from “obsolete” or “nice to have” to essential; ENGAGE and energize library professionals and build external advocates to influence local, state and national decision-makers), key messages (Libraries transform lives; libraries transform communities; librarians are passionate advocates for lifelong learning; libraries are a smart investment) and results (more than 15,000 libraries and supporters have joined Libraries Transform from all 50 U.S. states as well as international libraries in more than 100 countries). Additionally, we’ll share our formula for creating the central building block of the campaign: the “Because…” statement. We’ll also have plenty of examples of how libraries across the US have used Libraries Transform in creative and effective ways to increase awareness and funding.

Finally, our poster will also share some of the challenges and lessons learned along the way. Attendees will gain an understanding of the opportunities and obstacles to implementing any kind of public awareness campaign for a cause or concept.

Learning Objectives
Attendees will leave the session informed and inspired about creative ways to use ALA’s free Libraries Transform toolkit. Specific topics include print and digital marketing tactics, raising public awareness on a tight (or nonexistent) budget, and finding the right messaging for your unique audience.

Poster:

About the Presenter: A communications leader with extensive experience in all aspects of public relations, digital marketing and social media, Stephanie Hlywak is the director of the American Library Association’s Communications and Marketing Office. She earned her bachelor’s degree from the Medill School of Journalism at Northwestern University and her master’s degree in the humanities from the University of Chicago, where she concentrated on creative short fiction. A committed educator, she currently teaches online courses on Social Media Marketing at The New School. Stephanie lives with her family in Chicago.

Leadership and Administration | Academic Library | Public Library | School Library

How Libraries Are Supporting Their Communities During COVID-19

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How Libraries Are Supporting Their Communities During COVID-19 is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Rob Rando

Track: Academic, Public, & School Libraries

Abstract: As the nation’s libraries closed their physical branches in response to the global COVID-19 pandemic, patrons increasingly turned to libraries’ digital collections of ebooks and audiobooks. Several libraries rose to the challenge and found new ways to reach readers and support their communities during these difficult times. In this session, we’ll share some of their best practices, including leveraging low-cost and no-cost simultaneous use titles to build your collection, how to provide access from a distance with Instant Digital Card, and ways that public libraries and schools can work together to support students doing remote learning. Don’t miss this opportunity to learn valuable and creative strategies to apply moving forward.

Poster:

About the Presenter:
Rob Rando (rrando@overdrive.com) joined OverDrive in 2017. Originally, working with the new sales team he helped to set up 50+ academic and corporate libraries with an OverDrive Platform. Now, Rob works as an Account Manager to Public Libraries in the Northwestern United States.

Chat with the Presenter:
Rob will be available to chat in real time via comments, August 4th-7th 12:30-1:30pm (Pacific time). Can’t make it during these times? Don’t worry! Leave a comment and he will get back to you.

OverDrive

Vendor Posters | Academic Library| Public Library | School Library

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The Culture of Care in Librarianship

The Culture of Care in Librarianship is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Donna Langille & Sajni Lacey

Track: Academic Library

Abstract: Librarianship continues to be a highly feminized field where workers, especially marginalized folx, are often expected to provide an unhealthy and unsafe amount of emotional labour for their patrons and colleagues. Extended emotional labour can lead to emotional exhaustion and burnout and is deeply connected to the vocational awe associated with librarianship and library work (Lowe & Reno, 2018; Ettarh, 2018).

Despite these risks, the COVID-19 crisis highlights the importance of empathy, a kind of emotional labour, in building relationships with patrons and providing support that meets their needs (Bruce, 2020). As we move our traditionally physical services to online (e.g. helpdesk support, reference consultations, instruction), we must not only engage in the labour of providing these new virtual services, but we should also extend empathy and consider the individual experience of patrons’ within the context of COVID-19. In addition, what role does empathy play when we are creating spaces in this online context that reflect an inclusive practice? Questions to consider with our patrons: Are they an essential worker? Are they taking care of a sick family member? Do they have children? All of which will undoubtedly affect the interactions that we have with them and the ways in which we do our work. This consideration must extend to our colleagues as well.

How can we extend empathy towards not only our patrons but also our colleagues and ourselves in ways that will resist burnout? Our poster will highlight actions librarians can take to practice empathy and adopt an ethics of care in their work while acknowledging some of the barriers that prevent a culture of care in librarianship.

Works Cited

Bruce, S. (2020). Teaching with care: A relational approach to individual research consultations. In the Library with the Lead Pipe. http://www.inthelibrarywiththeleadpipe.org/2020/teaching-with-care/

Ettarh, F. (2018). Vocational awe and librarianship: The lies we tell ourselves. In the Library with the Lead Pipe. http://www.inthelibrarywiththeleadpipe.org/2018/vocational-awe/

Lowe, M., & Reno, L. M. (2018). Examining the Emotional Dimensions of Academic Librarianship: Emerging Research and Opportunities. IGI Global. http://doi:10.4018/978-1-5225-3761-8

Poster:

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Supporting Materials:

For accessibility purposes, here’s the text to our poster as a Google document.

About the Presenters:
Donna Langille (she/her) is Community Engagement Librarian at the University of British Columbia Okanagan campus. She lives and works as an uninvited guest on the unceded, ancestral, and traditional territory of the Syilx Okanagan Nation. Her professional interests include open education, public/digital scholarship, and knowledge exchange. Contact Donna at donna.langille@ubc.ca

Sajni Lacey (she/her/hers) is a biracial, cis-gendered, able bodied, settler woman. Sajni has spent her entire professional career in academic libraries. She would also like to acknowledge that I live and work as an uninvited settler on the unceded territory of the Sylix Peoples. Contact Sajni at slacey01@mail.ubc.ca

Leadership and Administration | Academic Library

How to be a People Person without any People

How to be a People Person without any People is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Robert Perret

Track: Academic, Public, School, & Special Libraries

Abstract: Public services like reference and instruction were completely disrupted by quarantine, leaving patrons to cope with significantly curtailed services mediated by technology they may be unfamiliar with. This poster will discuss strategies employed to keep the personal touch without touching, thus keeping patrons engaged through screens cast far and wide. When you pride yourself on always saying yes, how can you say “not right now” to patrons already suffering from a lack of resources. Kind answers to difficult questions are called for and this poster will model successful approaches.

Poster:

About the Presenter: Robert Perret works in Special Collections and Instruction at the University of Idaho. He is passionate about patron engagement and creating meaningful relationships between people and research and critical literacy.

Partnerships and Connections | Academic Library

Grappling with Unknowns: Building Empathy through Interrogating Preprints in Information Literacy

Grappling with Unknowns: Building Empathy through Interrogating Preprints in Information Literacy is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenters: Je Salvador & Penelope Wood

Track: Academic Library

Abstract: We facilitated a structured workshop with colleagues about the rise of preprint publishing during the COVID-19 pandemic. In preparation, we instructed colleagues to read several articles regarding preprints and asked that they imagine themselves as undergrads while reading. We met using conference software, practiced role play, introduced an online “sticky notes” collaboration tool, and solicited verbal input. While librarians engaged ambiguity by imagining the experiences of undergrads in online learning environments, librarians identified potential discomfort in the learning environment and stated empathy for students.

Workshop questions included: Imagine yourself an undergrad, what are your thoughts on these articles and their ideas? Thinking about these articles, identify barriers to pre-major undergrad student engagement in this space.

Librarians expressed care and empathy through imagining how our library’s primary users could be grappling and reckoning with contradicting, rapidly changing scientific information, as well as interrogating misinformation.

After imagining student experiences with these issues, a second set of questions focused on our work as academic librarians. How can we be continually called back to empathy with learners and users during times of upheaval and unknowns? How can imagining and empathizing with students grappling with rapidly changing scientific information and preprints help librarians who are teaching information literacy (IL)? How can librarians include preprints and open access, not yet peer-reviewed information, in IL instruction? We aim for these questions to inform our work as we continue to grapple with unknowns, contradictory information, and IL instruction.

Poster:

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About the Presenters: Je (said like “Jay”) Salvador embraces he/him, she/her, they/them pronouns. Je was born and raised in Seattle, WA; they lived, learned, and worked in Walla Walla, WA for many years before returning to Seattle. You can ask Je about being a first-generation college graduate. Contact Je at jsalv@uw.edu

Penelope Wood (they/them pronouns) is a research and instruction librarian for Engineering and Gender, Women, & Sexuality Studies programs at UW Bothell and Cascadia College Campus Library; Penelope strives to decenter power and hierarchy in the classroom through feminist pedagogy. Penelope is a first generation college graduate. Contact Penelope at woodpd@uw.edu

Literacy and Instruction | Academic Library

Not All Heroes Wear Masks (But Maybe They Should)

Not All Heroes Wear Masks (But Maybe They Should) is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Robert Perret

Track: Academic, Public, School, & Special Libraries

Abstract: There will be many challenges facing libraries as they reopen, but one of the most challenging may be trying to manage safe behaviors in patrons, particularly if your library is taking a soft approach to enforcing efforts like social distancing and masks. This poster will describe methods for suggesting desired behavior to patrons through environmental design and behavior cues even if you do not have the budget (or authority) to make big changes. We can make the library safer for patrons and ourselves with practical, thoughtful approaches to patron services and patron spaces.

Poster:

About the Presenter: Robert Perret works in Special Collections and Instruction at the University of Idaho. Years of experience with classroom management have informed best practices for encouraging the best behavior in patrons even when there may be no hard and fast rules.

E-Resources @ World Scientific Publishing

Enter the vendor raffle at the bottom of the page!

E-Resources @ World Scientific Publishing is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: Lynne Karle

Track: Academic & Public Libraries

Abstract: World Scientific publishes 300 E-books and 130+ journals annually, across 11 subjects. Learn about our resources in this presentation.

Poster:

Download [2.15 MB]

About the Vendor:
As a leading international publisher as well as Asia Pacific’s largest bilingual (English and Chinese) publisher of books and journals for the scholarly, research and professional communities, World Scientific collaborates with prestigious organizations like the Nobel Foundation and US National Academies Press to bring high quality academic and professional content to researchers and academics worldwide. World Scientific publishes approximately 300 new book titles and 130 journals covering various fields each year. Many of our books are recommended texts adopted by renowned institutions such as Harvard University, California Institute of Technology, Stanford University, and Princeton University.

Questions about E-books? Contact Yee-Hong Khoo at yhkhoo@wspc.com
Questions about E-journals? Contact Allan Barnett abarnett@wspc.com

Vendor Posters | Academic Library | Public Library

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Gardening During the Pandemic: One Agriculture Librarians’ Experience with Leveraging Covid-19 to Build Stronger Relationships

Gardening During the Pandemic: One Agriculture Librarians’ Experience with Leveraging Covid-19 to Build Stronger Relationships is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenter: David Luftig

Track: Academic Library

Abstract: As the Covid-19 pandemic forced people to physically distance, many turned to gardening as a way to get outside, grow healthy food, and to create a sense of self-reliance. For example, some news outlets began reporting on community trends similar to those seen in the Victory Gardens of World War II.

As an agricultural sciences librarian, at a land-grant university, who was also relatively new to campus, I saw the pandemic as a unique opportunity to connect with faculty, citizens, and extensions located across the state. It was my hope that I could leverage the crises so as to build better relationships.

This poster examines some of the strategies that I used to build relationships during the pandemic and some of the resources that I created. Some resources, such as an open access gardening library guide found an unexpected degree of popularity. I was also able to promote many of the Washington State University Extension documents which has further helped to build relationships within my own subject area.

In all, the pandemic has provided a unique opportunity to introduce myself, build relationships, and to promote university resources.

Poster:

Download [0.98 MB]

About the Presenter: David Luftig is the new-ish agricultural sciences librarian at Washington State University. David is particularly interested in issues of historic land use, sustainable agriculture, and social justice as it relates food and agriculture. He received his M.S.I.S. from the University of Illinois.

Partnerships and Connections | Academic Library

Leading from a Distance: Library Leadership During Pandemic

Leading from a Distance: Library Leadership During Pandemic is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenters: Amanda Clark & Sophia Du Val

Track: Academic Library

Abstract: Library leadership and vision-casting is challenging under the best of circumstances. During a pandemic it intensifies those challenges, requiring leaders to make difficult budgetary and employment decisions and then communicate those via zoom and other remote tools.

This poster will outline the skills drawn on to support personnel and programming during a time of unprecedented change. Viewers of the poster will leave with ideas regarding leadership skills they can employ in their own libraries. This poster draws upon both personal experience in library leadership during COVID-19, as well as upon the way libraries within the Pacific Northwest reshaped how they deliver their services to their user communities, even when their doors were closed.

Even while navigating uncharted territory library directors throughout our region drew upon an impressive skillset, which will be outlined and shared with the hopes that best-practices may be shared. The poster will also consider what long-term impacts the pandemic may have on library programming, behaviors, and staffing. Recreating a sense of community was paramount to leaders, not only including the library-user community, but within the library itself, with personnel coming together in new and innovative ways. These and other immediate takeaways will be the center of this poster, which will highlight lessons learned in the academic library context over the past three months.

Poster:

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About the Presenters:
Amanda C. R. Clark (amandaclark@whitworth.edu) is chair elect of the Orbis Cascade Alliance and library director at Whitworth University in Spokane, Washington.

Sophia Du Val (sduval@pratt.edu) recently completely her library degree at Pratt Institute in New York.

Chat with the Presenters:
Amanda & Sophia will be available to chat in real time via comments, Tuesday, August 4, 9:00am-noon; Wednesday, August 5, 2:00-4:00pm; Thursday, August 6, 8:30-10:30am; and Friday, August 7, 9:00-11:00am (all times are Pacific time). Can’t make it during these times? Don’t worry! Leave a comment and they will get back to you.

Leadership and Administration | Academic Library

Just in Time: Rapidly Developing Your Library’s Self-Guided Help for Immediate Impact

Just in Time: Rapidly Developing Your Library’s Self-Guided Help for Immediate Impact is a poster in the 2020 PNLA Virtual Poster Session. We encourage you to engage in discussion by leaving a comment on the page. The author of the poster will respond to comments the week of August 4-7, 2020.

Presenters: D’Arcy Hutchings, Anna Bjartmarsdottir, Daria O. Carle, Ruth D. Terry, & Jennifer McKay

Track: Academic, Public, School, & Special Libraries

Abstract: During this pandemic environment, the uncertainty of in-person access to the library makes providing some kind of 24/7 help even more critical. In an ongoing project begun several years ago, librarians at the University of Alaska Anchorage created a series of self-help guides, tutorials, and FAQs to serve students with their most basic research needs. As the project developed, we gained a better understanding of how to create and improve self-help content, organizing it into an easily accessible format for our users, whether or not the library building is open.

The project was initially developed when we had more time and the ability to meet in person, but when the pandemic hit, we realized our long term project could be distilled down to the essential elements and shared with others in a modified, rapid version. We have compiled our best practices so that you too can learn how to create or improve help content efficiently and effectively. With so many universities and K-12 schools still undecided as to their status in the fall, this is a timely opportunity for you to present your library’s self-help content in an easily accessible 24/7 format to meet your user needs.

Poster:

About the Presenters:
D’Arcy Hutchings is the Instructional Design Librarian at the UAA/APU Consortium Library at the University of Alaska Anchorage. She holds an MLIS from University of Alabama and a Master’s of Education from University of Alaska Fairbanks.

Anna Bjartmarsdottir is an Instruction and Research Librarian and liaison to English, Writing, Creative Writing, and Theater at the UAA/APU Consortium Library at the University of Alaska Anchorage. She holds an MLS from the State University of New York at Albany, and an MA in Theater and Film Studies from the University of British Columbia.

Daria O. Carle is the Science Librarian at the UAA/APU Consortium Library at the University of Alaska Anchorage and serves as liaison to engineering, mathematics, and the natural sciences. Her MLIS is from the University of Wisconsin Madison.

Ruth D. Terry is the Business and Government Information Librarian at the UAA/APU Consortium Library at the University of Alaska Anchorage. Her MLS is from Texas Woman’s University.

Jennifer McKay is the Nursing and Education Librarian with the Alaska Medical Library at the UAA/APU Consortium Library at the University of Alaska Anchorage. She holds an MLIS from San Jose State University.

Literacy and Instruction | Academic Library | Public Library | School Library | Special Library